PAY PER CLICKMANAGEMENT (PPC)


A process of managing and monitoring a business’s PPC ad spend is called Pay-Per-Click (PPC) Management. The process may be done by an e-merchant or vendor themselves. However, with rising competition in the market, businesses are approaching marketing specialists to manage their PPC buys to create more opportunities in the market. This is an evolving specialization in the field of digital marketing.

The need to be on the top-of-the-game and maintaining the rank is imperative for a business to flourish in the digital landscape. This has given rise to a number of PPC management companies in India who are helping enterprises to increase their operational efficiencies. It is found that dedicated PPC management agencies hold significant expertise in the area and industry-contacts and established connections to existing advertising platforms. These agencies can effectively enable disadvantaged digital businesses to compete at parity with bigger operations.

1


Keyword Analysis

2


Channel Strategy

3


Competitive Analysis

4


Monitoring

5


Negative Match

6


A/B Testing